Recently we’ve had the opportunity to evaluate Microsoft Dynamics 365 as part of a customer technology refresh programme.

In the Enterprise Edition the solution is based on Dynamics CRM for the sales and service application, alongside AX for operations and the freshly integrated project service and field service functionality which each has its own application. During 2017 we should see more details on the marketing application which is likely to benefit from the partnership with Adobe Marketing Cloud.

Providing data coherence to the whole solution is the common data model which in turn enables rapid development of custom PowerApps. The Flow engine works across the suite to bring powerful workflow automation services and increase user productivity.

Although it’s early days and we suspect there is plenty more work to be done under the bonnet to integrate the applications still further it’s an appealing roadmap and combined with simplified licence pricing and cloud infrastructure an appealing proposition for many businesses. We will watch development of this software with interest!